Lawrence Chu

Lawrence Chu serves as the General Manager of KEF, overseeing the Asia Pacific and Middle East distribution business from the company's global headquarters in Hong Kong since December 2015. Concurrently, Lawrence holds the position of Group Business Development Director at GP Industries Limited, focusing on strategic marketing and customer relationship management for GP Batteries and KEF. Prior experience includes roles as Regional Director of Sales and Marketing at Techtronic Industries, Senior Director of Sales and Marketing at Targus Asia Pacific Ltd, and various positions at Logitech, including Head of Sales & Marketing for North Asia. Additionally, experience encompasses business development at Philips Electronics HK and sales management at Dell Asia Pacific. Lawrence holds an MBA from The University of Iowa Tippie College of Business and a professional accounting qualification from the Association of Chartered Certified Accountants.