In 2010, Kent Nutrition Group was formed to bring out the best in two highly successful regional feed companies — Kent and Blue Seal. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest. Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East.
Together, the Kent and Blue Seal brands are the most trusted and preeminent regionally focused animal nutrition brands in the country. As a result, Kent Nutrition Group is dedicated to helping them both bring their legacies of quality products to even more customers who are seeking the highest quality nutrition for their animals — whether for livestock, horses, pets, or small animals.

Agriculture & Farming

Veterinary & Pet

Kent Nutrition Group

Kent Nutrition Group's headquarters in Muscatine, IA, United States

Clint Counsellor

Kevin Chard

Michael Ball Jr

Mike Yanski

Miner Doug

Tina Savage

Thomas Weber

Logan Nolting

Dan Frank

Todd Krotz

Tiffany Briggs

Jeremy Rowden

Jackie Hopkins

Josiah Casterton

The Sales Team at Kent Nutrition Group is responsible for driving revenue growth and expanding market presence for the Kent and Blue Seal animal nutrition brands. This team manages relationships with key accounts, identifies new business opportunities, and collaborates with retailers and distributors to ensure the highest quality products reach customers. They also provide tailored nutritional solutions and support to farmers, ranchers, pet owners, and small animal caretakers across various territories. With a combination of strategic planning and customer engagement, the Sales Team plays a crucial role in maintaining and enhancing the company’s trusted reputation in the animal nutrition industry.

Sales Team

The Operations team at Kent Nutrition Group is responsible for overseeing the efficient production, distribution, and retail operations of the company's animal nutrition products. This includes managing plant operations, ensuring product quality and safety, optimizing supply chain processes, and coordinating between regional operations and retail outlets to maintain the highest standards of customer service and product availability.

Operations

The Leadership Team at Kent Nutrition Group is responsible for overseeing the strategic direction and operational effectiveness of the company. This includes managing sales operations, retail sales, product and marketing initiatives, financial oversight, and overall company performance. They aim to uphold and expand the legacies of the Kent and Blue Seal brands, ensuring the delivery of high-quality animal nutrition products across various markets.

Leadership Team

The Marketing and Ecommerce Team at Kent Nutrition Group focuses on promoting and selling Kent and Blue Seal animal nutrition products through various digital and traditional marketing channels. The team collaborates to develop strategic marketing campaigns, manage online sales platforms, drive ecommerce initiatives, explore innovative product opportunities, and set pricing strategies to enhance brand visibility and maximize revenue. They work to expand the reach of the company’s legacy brands, ensuring they meet the needs of modern consumers seeking high-quality animal nutrition solutions.

Marketing and Ecommerce Team

The Quality and Safety Team at Kent Nutrition Group ensures that all products meet the highest standards of safety and quality. This includes overseeing regulatory compliance, conducting rigorous quality control tests, and implementing safety protocols throughout the manufacturing process. Their efforts uphold the company’s legacy of providing trusted, premium animal nutrition products.

Kent Nutrition Group

Org chart

Teams

Sales Team

Operations

Leadership Team

Marketing and Ecommerce Team

Quality and Safety Team

Offices

Kent Nutrition Group

Org chart

Teams

Sales Team

Operations

Leadership Team

Marketing and Ecommerce Team

Quality and Safety Team

Offices

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