Joyce Yip is an experienced professional specializing in category insights and analytics within the consumer packaged goods (CPG) sector. They currently serve as a Category Manager at Kenvue, building on their past roles, including a Senior Customer Development Analyst at Johnson & Johnson Consumer Health and various positions at Nielsen Company, where they provided analytic insights to major brand management teams. Joyce has a strong educational background with an MBA from Boston College and a Bachelor's degree in Economics from Harvard University. Their expertise encompasses leveraging data sources like Nielsen, IRI, and Google Analytics to drive marketing strategies and optimize campaigns.
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