Alex Pickering

Group Head Of Category & Customer Marketing at Kepak

Alex Pickering has extensive work experience in the marketing and category management field. They began their career at Warburtons in 2001, where they held various roles including Customer Marketing Executive and Customer Marketing Manager. In 2005, they transitioned to the role of Customer Category Manager, and later became a Senior Category Manager and Marketing Manager - Regional. From 2015 to 2016, Alex worked as the Marketing Manager for Warburtons' Bread Portfolio, where they were responsible for strategy, business performance, forecasting, sales, and growth plans. In 2016, they joined Kepak Group as the Category & Business Insight Manager, and have since held roles such as Category Controller and Category & Shopper Marketing Controller. Currently, Alex is serving as the Group Head of Category & Customer Marketing at Kepak Group.

Alex Pickering completed The Marketing Leadership Masterclass in 2022. This program did not result in a specific degree or field of study. Additionally, Alex obtained a Bachelor of Arts (BA) degree in Retail Marketing 2.1 from The Manchester Metropolitan University from 1998 to 2001.

Links

Previous companies

Warburtons logo

Timeline

  • Group Head Of Category & Customer Marketing

    January, 2022 - present

  • Category Shopper Marketing Controller

    December, 2018

  • Category Controller

    July, 2017

  • Category Business Insight Manager

    September, 2016

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