Fred Seddon

Fred Seddon is an experienced professional in marketing and commerce, concentrating on retail media strategies. Fred's career includes key roles at MRY, where Fred oversaw product development for advocacy marketing products and managed the Coca-Cola Company's college marketing program. At Xaxis, Fred served as Senior Product Strategist, leading Amazon DSP operations and mentoring new team members while significantly driving revenue. Currently, Fred holds multiple roles at Kepler, including Director and Head of the Commerce Center of Excellence. Fred earned a B.A. in Music and Economics from Tufts University.