Matthew O'Boyle

Matthew O'Boyle is currently the Manager of Optimization & Innovation at Kepler, where they focus on enhancing marketing strategies. From 2021 to 2024, they served as the Manager of Paid Search at dentsu international, managing substantial budgets and improving return on ad spend. Prior to that, Matthew gained valuable experience as an Internet Marketing Consultant at Rise Interactive, where they led a major client initiative that increased revenue by 35% year-over-year. Matthew began their career with internships and sales positions, including a Marketing Intern role at Barcoding Inc., where they analyzed customer data and assisted in product development. They hold a Bachelor of Science in Marketing with a specialization in Advanced Marketing Analytics from Illinois State University, earned in 2019.