Toni Jarimo

Toni Jarimo is an accomplished professional with extensive experience in marketing, analytics, and customer loyalty. Currently serving as the Director of the K-Plussa Customer Program and Partners at Kesko - K-Group since March 2016, Toni has previously held key roles in loyalty concepts, communications, and marketing analytics. Prior to Kesko, tenure at Microsoft from April 2014 to February 2016 involved leading global marketing analytics for the phones business. Earlier experience at Nokia included directing marketing management operations, enhancing return on marketing investment, and overseeing consumer analytics. Beginning a career as a Research Scientist at VTT, Toni contributed to applied research and published findings in academic journals. Education includes a Doctor of Science in Applied Mathematics from Teknillinen korkeakoulu-Tekniska högskolan and studies at ETH Zürich.