Ulla Hakonen

Ulla Hakonen is a Senior Marketing Manager at Kesko - K-Group, with experience dating back to March 2016, where responsibilities include building and coordinating multi-channel campaigns, analyzing results for business growth, and focusing on both B2C and B2B marketing. Ulla has held multiple roles within the company, including Marketing Specialist and Marketing Planner, and has expertise in the implementation of marketing concepts and asset management. Prior to Kesko, Ulla served as Marketing Coordinator at Rautakesko Oy, Marketing Assistant at Fennia Life, and completed an internship at L'Oréal Finland Oy. Ulla's educational background includes a Bachelor of Business Administration in Marketing from Haaga-Helia University of Applied Sciences and a Professional Specialisation Programme in Digital Specialist from Metropolia University of Applied Sciences.