Josh Smith is a Senior Mixed-Methods User Experience Researcher with over 10 years of experience in shaping intuitive digital experiences across various industries. Currently employed at Ketchum, they craft user-friendly interfaces while previously leading significant research initiatives at Microsoft, Truist, and Edward Jones. Josh has a background in Human Factors Psychology, holding both a Bachelor's and a Master's degree from Embry-Riddle Aeronautical University, where they also served as a Research Consultant and Class Advisor for Undergraduates. Their work emphasizes understanding human needs and prioritizing the end-user's experience in design decisions.
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