Zvika Bash

Zvika Bash is an accomplished technology leader with extensive experience in global IT management and digital transformation. Currently serving as Global CIO at Keter since July 2018, Zvika previously held various leadership roles at Cellcom, including Director of CRM and Digital Transformation Program, where significant projects involved migrating core legacy systems to Salesforce and managing large teams and budgets. Zvika's background includes positions at Ness Technologies, focusing on business applications and project management, as well as key roles within the Israel Defense Forces, where Zvika directed SAP-ERP initiatives and established Business Intelligence platforms. An alumnus of Ben-Gurion University of the Negev, Zvika holds a BSc in Industrial Engineering.