Veijo Hytti

Veijo Hytti is an accomplished executive with extensive experience in leadership and strategic development across various sectors. Currently serving as Chief Executive Officer at Keto Software since September 2015, Hytti specializes in SaaS solutions, enterprise cloud software, and the digitalization of development processes for large enterprises. Previous roles include CEO at Vilja Helsinki, where brand development was a core focus, and CEO at GroupM Finland, involved in establishing a media agency joint venture. As a researcher and PhD student at Lappeenranta University of Technology from August 2012 to January 2016, Hytti co-founded the SED Sustainable Education Design program and the IloSolar solar cooperative business model. Additional consultancy experience includes strategy consulting for Starcut and a strategic role at Taivas. Educational qualifications comprise a Master's in Economics and Business Administration from Aalto University, a Research Doctorate in Sustainability, Energy and Environment from LUT University, and MBA and DBA courses in International Marketing from Mississippi State University.