Justin Mares is a seasoned entrepreneur and investor, currently serving as the CEO and Co-Founder of Truemed, which enables health and wellness brands to access consumer tax-free funds. They co-founded several companies, including Kettle & Fire, Perfect Keto, and Surely, and have played key roles as Co-Owner of Fomo and Co-Founder at Upside Financing. In addition, Justin is a Co-Author of the book Traction and has a background in finance, holding a BSBA from the University of Pittsburgh. Their work reflects a commitment to innovation in the wellness space and a strong foundation in business strategy.