Lee Coughlin

Lee Coughlin is the Head of Digital Marketing & Web Experience at Key Group, where they lead the digital marketing team to enhance customer experiences in later life finance. With over a decade of expertise in digital marketing, Lee has successfully managed media strategy and planning for multiple Group D2C brands, focusing on both paid and organic acquisition channels. Previously, Lee served as the Senior Manager of Digital Acquisition at Key Group and held various positions at Santander UK, where they significantly contributed to customer experience and commercial growth. Lee holds a degree in English Law, French Law, and French Language from the University of Liverpool, alongside studies at the University of Paris I: Panthéon-Sorbonne.