Sandra Higgins

Sandra Higgins is an experienced marketing professional currently serving as the Director of Sales & Marketing at Key Lime Interactive since March 2023. Previously, Sandra held various roles including Marketing Campaign Manager at TOPS Software, where responsibilities included demand generation and digital user strategy development, and Marketing Operations Manager at Centene Corporation, focusing on healthcare access and affordability. At RedRover Digital Marketing, Sandra managed a team and executed successful digital strategies, achieving significant engagement growth for clients such as the YMCA of the Suncoast. Additional roles include Digital Marketing Director at Springboard Marketing and Business Acquisition Marketing Manager at La-Z-Boy Incorporated, where Sandra planned and executed marketing events for major brands. Sandra holds a Bachelor of Business Administration in Marketing from the University of Central Florida.