Keycraft Global
Hugh Smallridge is an experienced professional in the retail and toy industry, currently serving as the Director at Keycraft Global since January 2020. In this role, Hugh focuses on strategies to assist retailers in maximizing profits through children’s impulse buy toys and gifts. Prior to Keycraft, Hugh was the Sales Manager at Orca Hygiene for a brief period in 2020, addressing the demand for sanitization solutions amid the COVID-19 pandemic. Hugh's previous experience includes a decade as Managing Director at Ashwood Gifts Ltd, where responsibilities included importing and distributing toys, gifts, and souvenirs across Europe, as well as working as a salesperson. Hugh's educational background includes attendance at Prospect Education Trust from September 2002 to June 2009.
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Keycraft Global
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Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings. Now almost 50 years later, Keycraft has progressed to supply a global customer base from tourist attractions to the high street market, and from the individual retailer to the distribution centres of multi-chain organisations. With offices in USA, Canada, Australia, Hong Kong, France, Italy, Ireland and headquarters in the UK, Keycraft has been operating at a global level for some time now and are unrivalled in product development and innovation. The strategic experts use their unique methodology called the “Science of Impulse” to delve into insights and industry trends to not only source the best products but also to work hand in hand with their customers to turn low value into high profit. Tried and tested, this approach creates opportunities to make space pay.