Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings.

Now almost 50 years later, Keycraft has progressed to supply a global customer base from tourist attractions to the high street market, and from the individual retailer to the distribution centres of multi-chain organisations.

With offices in USA, Canada, Australia, Hong Kong, France, Italy, Ireland and headquarters in the UK, Keycraft has been operating at a global level for some time now and are unrivalled in product development and innovation.

The strategic experts use their unique methodology called the “Science of Impulse” to delve into insights and industry trends to not only source the best products but also to work hand in hand with their customers to turn low value into high profit. Tried and tested, this approach creates opportunities to make space pay.

Toys

Keycraft Global

Keycraft Global's headquarters in Peterhead, United Kingdom

This department focuses on identifying growth opportunities and establishing partnerships to drive revenue.

Business Development

The Sales and Account Management team at Keycraft Global is responsible for nurturing and expanding relationships with key clients across various global markets. Utilizing their expertise in the "Science of Impulse," the team identifies and leverages insights to optimize product offerings, drive revenue growth, and enhance customer satisfaction. With a focus on collaboration, they aim to transform client partnerships into high-profit opportunities, ensuring long-term success for both Keycraft and its customers.

Sales and Account Management

The Supply Chain and Operations team at Keycraft Global is responsible for managing and optimizing the flow of products from suppliers to customers across various markets. This team coordinates logistics, oversees warehouse operations, and ensures efficient purchasing processes to meet global demand while maximizing profitability. Their expertise in supply chain planning and implementation helps streamline operations and enhance overall inventory management, contributing to Keycraft's commitment to innovation and customer satisfaction.

Supply Chain and Operations

The Customer Support and Service team at Keycraft Global is dedicated to providing exceptional assistance to clients across various markets. They manage inquiry resolutions, process orders, and facilitate communication between customers and the company, ensuring a seamless experience. By leveraging their expertise in multilingual support and addressing customer needs effectively, the team helps drive satisfaction and loyalty, ultimately contributing to the organization’s growth and success in the global toy industry.

Customer Support and Service

The Finance and Accounting team at Keycraft Global is responsible for managing the company's financial health and ensuring accurate financial reporting. This team oversees accounts receivable and payable, conducts financial analysis, manages budgeting processes, and collaborates with stakeholders to optimize profitability. Their expertise supports Keycraft's strategic initiatives by providing insights that drive informed decision-making and financial stability in a global market.

Finance and Accounting

The Leadership Team at Keycraft Global is responsible for setting the strategic direction and vision of the company, fostering innovation, and driving global growth. Comprised of key executives, including the Managing Directors for both the UK and Australia as well as the Chief Financial Officer, this team focuses on optimizing financial performance, developing insights from industry trends, and ensuring alignment across international operations to maximize profitability and strengthen customer partnerships.

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Other teams

Sales and Account Management

Supply Chain and Operations

Customer Support and Service

Finance and Accounting

Leadership Team