Barny Francis serves as the Global Brand Director at Keyloop, where responsibilities include supporting OEM partners in achieving their strategic objectives through DMS, platform, and API technology solutions, emphasizing transformation towards agency and e-commerce. Prior to this role, Barny Francis was the Head of OEM at Carwow, focusing on strategic partnerships with UK manufacturers to enhance brand awareness and sales growth. Barny Francis has extensive experience in the automotive sector, having held various managerial roles at Volkswagen Group UK Ltd, Citroen UK Ltd, Hyundai Motor UK, and previous positions in customer service and operations. Educational background includes attendance at Dr Challoner's Grammar School.
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