Ben Simpson

Ben Simpson is an accomplished Product Director with extensive experience in the automotive and technology sectors. Currently at Keyloop, Ben oversees the strategy and optimization of the Demand B2B SaaS portfolio, focusing on consumer acquisition, operational tools for retailers/OEMs, and retention platforms to enhance consumer loyalty. Previously, Ben served as Product Director at Automotive Transformation Group, leading ecommerce product development across 16 markets. Prior roles include Programme Director at AKQA, where significant revenue was generated for major clients, and Delivery Director at POSSIBLE, managing a profitable portfolio and team. Ben's career began in project management and analysis roles at United Business Media and Yell Ltd., following a first-class degree in Business Communication Systems from Bournemouth University.