Cameron Wade

Cameron Wade has a diverse and extensive work experience in the automotive industry. Currently, they are the Global Head of Value Propositions, Commercial Strategy and Development at Keyloop, where they are responsible for setting portfolio positioning, adopting new pricing strategies, and leading go-to-market activities. Cameron also represents the company on a broader market basis, interacting with major clients and prospects worldwide.

Before joining Keyloop, Cameron served as the Vice President of Global Omni Channel Retailing at Keyloop, following its acquisition of Silver Bullet Automotive Solutions Ltd, where they were the Managing Director. At Silver Bullet, they focused on creating innovative digital solutions for e-commerce in the automotive industry.

Prior to that, Cameron held various leadership positions such as National Chairman Audi Business Development Group and Director at VARA UK Ltd, Franchise Director at Lookers plc, and Managing Director & Commercial Director at Peter Vardy Ltd. Cameron also served as a Dealer Principal at Douglas Park BMW and Mini and Reg Vardy plc.

Cameron began their career as a Chartered Accountant at Ernst & Young. Throughout their career, they have showcased strong expertise in digital transformation, retail strategy, and business development within the automotive industry.

Cameron Wade completed a BEng (Hons) degree in Civil Engineering from Edinburgh University, graduating in 1998.