Katy Baxter is a seasoned global retention and customer success leader specializing in the automotive tech and SaaS sectors. Currently serving as the Head of International Retention at Keyloop, Katy focuses on creating seamless experiences that connect retailers with manufacturers and partners. Previous roles include Commercial Director positions at Workforce Development Division within The Progress Group and Complete Training Solutions, as well as regional management at BMW Group. With extensive experience in sales and finance from roles at Bowker Motor Group and Innovative Alliance Ltd, Katy has a proven track record of driving revenue growth and enhancing customer retention. Katy’s educational background includes attendance at Walney Comprehensive.
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