Michael Bacon

Michael Bacon currently serves as the Central Regional Sales Director for Keyloop Canada, a position held since April 2023 following Keyloop's acquisition of SERTI DMS to expand its presence in Canada. With over 20 years of experience in the automotive industry, Michael held the role of Account Director at SERTI since November 2019, focusing on assisting dealers and OEMs in adapting to technological changes. Previous roles include Enterprises Account Development at DealerMine CRM, Senior CRM Consultant at Mercedes-Benz Canada, Senior Business Development Consultant at Strategic Connections, and Director of Business Development at Leggat Auto Group.