Roberto Ferrari is an experienced professional in the automotive industry with a robust background in product management, marketing, and stakeholder relations. Currently serving as a Regional Product Specialist at Keyloop since March 2021, Roberto focuses on promoting and supporting Fusion and Keyloop products in Italy, with responsibilities that include market insights, product strategy, and team management. Prior roles at CDK Global, spanning from 2000 to 2025, involved various positions such as OEM & Key Account Manager and International Manufacturer Relationship Manager, where Roberto established significant relationships with major car manufacturers. Early career experience includes being the Executive Managing Director at Macola Auto, where responsibilities included sales organization, account management, and strategic recruitment. Roberto holds a degree from Università Ca' Foscari Venezia, completed in 1993.
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