Steven Roosendaal

Steven Roosendaal is an accomplished professional with extensive experience in account management, product marketing, and IT strategy across various sectors, particularly in the automotive industry. Currently serving as OEM Account Director at Keyloop since March 2019, Steven is responsible for market analysis and fulfilling customer needs in the Middle East and Africa. Prior to Keyloop, roles included Director of Product Management and Manufacturer Relations at CDK Global, where product strategy and development were key responsibilities. Steven has also excelled as Managing Director of Real Lite cc, focusing on manufacturing outdoor lighting solutions, and held multiple IT management roles at Mercedes-Benz South Africa. With a background in Mechanical Engineering from Pretoria Technicon and a solid foundation from the University of Pretoria, Steven combines technical knowledge with strategic leadership in his career.