Winnie Liaw has over 15 years of experience in the automotive and financial services sectors, specializing in customer strategies that drive growth and retention. Currently a Senior Account Manager at Keyloop, they focus on helping OEMs and dealers in the APAC region enhance sales and customer engagement. Winnie’s past roles include positions at BMW Group Financial Services Malaysia, Tokio Marine Insurans Malaysia, and Great Eastern Life, among others, where they achieved significant sales growth and improved operational efficiencies. They hold an MBA in Management from Universiti Putra Malaysia and a Bachelor's degree in International Business from Universiti Malaysia Sabah.
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