Brahim Abdesslam is an accomplished executive with extensive experience in marketing, customer experience design, and organizational change management. Currently serving as the Executive Vice-President and Group Chief Marketing Officer at Keyrus since January 2022, Brahim also co-founded Younicorns, a startup studio focused on co-creating successful startups with corporates. Previous roles include Senior Manager at EY and Manager at Tata Consultancy Services, where Brahim led projects involving customer journey reinvention and data-driven marketing utilizing advanced methodologies such as Lean Startup and Machine Learning. With a background as a co-founder and Chief Technical Officer at Maecia, along with prior roles in IT project management, Brahim boasts a robust skill set in project management, technical development, and operational performance improvement. Brahim holds an EPITA Engineering Degree from EPITA: Ecole d'Ingénieurs en Informatique.