Allison Mattson is an accomplished marketing professional with extensive experience in strategic pricing and marketing communications. Currently serving as a Pricing Strategy Manager at Keysight Technologies since November 2014, Allison has held various leadership roles, including Integrated Marketing Communications Director and Global Digital Content Manager, where responsibilities included defining digital content strategies for global marketing campaigns and overseeing cross-functional collaboration. Prior experience at Agilent Technologies involved leading marketing communications and developing campaigns that tied customer engagement to sales growth. Allison began her career as a Marketing Associate at Curtis 1000 and was a founding member of a MarCom team at Agilent, assisting in the launch of significant product initiatives. Allison holds a Bachelor of Business Administration in Marketing from the University of Georgia's Terry College of Business.
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