Beatriz Roca

Beatriz Roca is an experienced marketing professional with over two decades in various roles within the industry. Currently serving as Marketing Operations Lead at Keysight Technologies since May 2012, Beatriz previously held positions such as Marketing & Management Assistant at DEKRA Testing and Certification and Marketing Manager at UHY Fay & Co Spain. Earlier experience includes working as a Documentation Project Manager at Stonesoft and as a Translator & Interpreter for Telenor. Beatriz holds a Bachelor of Arts in Translation and Interpreting Studies from Universidad de Málaga, a Master's in Marketing, Advertising and Communication Management from EUDE Business School, and multiple qualifications from the University of Cambridge, including a Diploma in International Marketing and expertise in Computer Science.