Lan LIU is a seasoned marketing professional with extensive experience in the technology and communication sectors. Currently serving as Marketing Manager EMEA at Keysight Technologies since August 2019, Lan leads new logo and commercial account initiatives in Europe and previously directed marketing strategies for 5G and 6G initiatives in the EMEAI region. Prior to this role, Lan spent over six years at Microwave Vision Group as Marketing & Communication Manager, where responsibilities included developing marketing strategies and executing omnichannel marketing activities. Earlier experiences also include serving as Marketing and Sales Director for FISHEYE FILM/PARISMADAME in China, managing international PR for Open2Europe, and assisting corporate communications at PPG Industries. Educational background includes Master’s degrees from IAE Dijon and Université Bourgogne Europe, along with a diploma in media semiotics from Université de Franche-Comté.
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