Lars V.

Lars V. is a seasoned sales and operations executive with extensive experience in the technology sector, currently serving as the Regional Sales Manager for Central and Northern Europe at Keysight Technologies since January 2024. Prior to this role, Lars held the position of COO at Braemac and served as Sales Director for EMEA and Scandinavia at Cadence Design Systems from January 2020 to April 2023. Lars has a strong background in strategic sales and business development, highlighted by a tenure as Director of Asia Pacific Sales at NI, where leadership involved maximizing profits in the RF and Microwave industry. Lars's previous roles include CEO of AMTAB AB and Ageto MTT AB, Regional Manager at AWR Corporation, and System Engineer at IRCTR, complemented by a solid academic foundation with an MBA in Technology Management from AGSM @ UNSW Business School and degrees in Electrical Engineering and Corporate Finance.