Matthew Baston, MBA, serves as the Software Sales Director of Strategic Portfolio Accounts at Keysight Technologies since January 2022, focusing on transforming traditional product design and development workflows with PathWave software. Previously, Matthew held the position of Director of the Enterprise Business Unit at Pharos Systems International, where engagement with Fortune 500 and Global 100 clients was paramount. As Regional Manager at SimuTech Group, Matthew successfully led a previously underperforming team to achieve the top regional performance in the company. Matthew also has experience as a Strategic Account Manager at Applied Software, Principal at Yellow Root Design LLC, and held various sales roles at Marlet Inc., The Tool & Gage House, TPM, Inc., and Konica Minolta, achieving significant revenue growth and relationship development. Matthew earned a BA in Graphic Design from Anderson University and is pursuing an Executive MBA at Auburn University.
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