Mike Read

Mike Read is an accomplished marketing professional with extensive experience in directing strategic marketing initiatives across multiple organizations. Currently serving as the Director of Experience Marketing at Keysight Technologies since July 2017, Mike focuses on ROI-driven face-to-face events and innovative direct marketing projects. Previously, Mike held the position of Director of Marketing at Ixia, where responsibilities included coordinating comprehensive product launch campaigns and corporate rebranding efforts. Earlier career positions include senior roles at Spirent Communications, Corel Corporation, and Mountain Research Systems, spanning product management and market development. Mike's educational background includes studies at Carleton University and Algonquin College of Applied Arts and Technology.