Mike W.

Mike W. is an experienced product marketing professional with a robust background in marketing strategy, content creation, and demand generation across various industries. Currently serving as the Product Marketing Manager at Keysight Technologies since May 2021, Mike has significantly enhanced messaging and go-to-market strategies for test automation products, achieving a remarkable 230% increase in marketing-qualified leads within a quarter. Previously, Mike held roles at Eggplant and Catapult CX, focusing on content and marketing management, while also gaining valuable experience in account management and sales coordination at companies such as Armitage Communications Ltd, Mood Media, and Speedy Services. Mike holds a Professional Certificate of Marketing from the Oxford College of Marketing and a BA in Society, Culture and Media from the University of East Anglia.