Scott Seiden is a B2B technology marketing leader with over thirty years of experience in the technology industry. Currently serving as Director of Strategic Marketing for Keysight Technologies, Scott leads a team in developing marketing programs that strengthen the Keysight EDA portfolio. Previous roles include Senior Manager positions at Cisco and extensive work with multiple tech companies, showcasing expertise in strategic planning and execution, thought leadership, and cross-functional collaboration. Scott's career reflects a deep commitment to making complex technology accessible and has involved founding a successful marketing agency that supported numerous startups through IPOs and acquisitions.
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