Alexander Gerth is a seasoned professional with extensive experience in customer analytics and marketing. Currently, as a Senior Referent of Customer Analytics at KfW since July 2014, Alexander specializes in digital and web analytics, tag management, consent management, and market research. Prior to this role, Alexander served as Manager of Planning, Media & Research at Asstel ProKunde Versicherungskonzepte GmbH from March 2011 to June 2014, focusing on media planning and online marketing. Alexander's career began at MediaCom, where Alexander held the position of Communications Supervisor from May 2007 to February 2011. Alexander holds a Diplom-Ökonom in Wirtschaftswissenschaften from Bergische Universität Wuppertal and is currently pursuing further education at The University of British Columbia.
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