Khrisjoy is a luxury outerwear brand founded in 2017. Based in Milan and crafted in Italy, each design is characterised by bold, creative and joyful features.

Founded in 2017 by renowned stylist Marzia Bellotti and Maurizio Purificato, co-founder of luxury  Milan-based multibrand store Antonia.

In 2021, Alsara Investment Group, an  international private investment  company based in switzerland and  founded by Rachid Mohamed Rachid, acquires Khrisjoy.
Rachid is also the chairman of Valentino and ceo of the brand’s parent company  Mayhoola, which also owns Balmain.

KHRISJOY

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