Ali Benben

Ali BenBen has a diverse work experience spanning several companies and roles. Starting in 2004, they worked as a Sales Representative at ServiceSource. Ali then moved on to Babcock & Jenkins, where they initially served as a Project Manager from September 2006 to April 2008 before being promoted to Senior Project Manager from July 2009 to June 2010.

In 2010, Ali joined Columbia Sportswear as an Email Marketing Manager, where they were responsible for creating and executing email marketing strategies. During their tenure, they grew the email program revenue for multiple brands by 200%.

From November 2012 to November 2014, Ali worked at Nike as a Lifecycle Marketing Manager in the Global Digital Commerce team. Ali played a key role in driving customer retention and lifetime value through personalized customer experiences. Under their direction, the digital commerce behavioral email and SMS programs grew by over 120%.

Ali then joined Bluecore, an AI-driven retail marketing SaaS start-up, in 2014. Within Bluecore, they held various roles, including Director of Customer Success, Director of Customer & Lifecycle Marketing, and Director of Retention Strategy/Strategic Accounts. In these positions, Ali built and grew teams, developed scalable client retention and advocacy programs, and managed strategic accounts.

In 2021, Ali worked briefly as an Ambassador Program Consultant at Marco Polo before joining Sprinklr as Director of Customer Marketing. At Sprinklr, they led the Customer Marketing team, driving customer engagement, retention, and net dollar expansion. During their tenure, they developed and launched the company's first-ever global customer awards program and advocacy program.

Most recently, starting in January 2023, Ali has been working as the Director of Lifecycle Marketing at Kickstarter. Overall, they have demonstrated a track record of leadership, building high-performing teams, and driving customer-focused strategies throughout their career.

Ali BenBen has a Bachelor's Degree in Finance from the Leavey School of Business at Santa Clara University. In addition to their degree, they have obtained several certifications including being a Registered Yoga Teacher (RYT) from Yoga Alliance in May 2019, a Certified Integrative Nutrition Health Coach from the Institute for Integrative Nutrition in February 2018, and a Pragmatic Marketing Certified - Level Four (PMC IV) from Pragmatic Marketing/Institute in April 2017.