Aimee Yu is a seasoned strategic marketing professional with over 20 years of experience, specializing in brand management and product innovation. Currently serving as the Director of Brand and Media at Kidde, Aimee leads the development and execution of marketing strategies to enhance brand visibility and drive market positioning. Previously, Aimee held roles at Procter & Gamble and Jarden Consumer Solutions, where they successfully managed product portfolios and led innovative initiatives that resulted in significant revenue growth. Aimee holds a degree from the University of Delaware.
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