Haley Crain is a Senior Visual Designer at Kidde since March 2024, bringing extensive experience from previous roles, including Visual Designer at Serta Simmons Bedding, LLC, and Designer at The Estée Lauder Companies Inc. At Serta, Haley developed creative concepts emphasizing emotional connections and refined the brand image through comprehensive design systems. Significant achievements include leading digital campaign creations and the migration of Serta.com assets to Shopify. Prior experience at Estée Lauder encompassed omnichannel brand experience design, art direction, and sustainable packaging design. Haley began the design career as an intern at Aveda and holds a Bachelor of Fine Arts in Graphic Design from The University of Georgia.
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