About usA little bit about KIDLYIt’s easy to forget who you are when your new baby comes along. It can all get a bit ‘glass-half-empty’ when you’re bogged down in dirty nappies and sleepless nights. We say NO to all of that. Having a baby is an extension of your style and identity, not the end of it. So we’re here to help you feell glass-half-full about parenting.How? Through awesome shopping for your 0-4s. We help you discover unique, useful, extraordinary things by bringing them together in one place; stuff so gorgeous you’ll want it too. It’s where everything is chosen for you, by us, but always parent-approved before we sell it. And it’s all wrapped up in an effortless shopping experience from the website to your door.What makes KIDLY different?Constant inspiration. We’re less 'massive-purchase research'​ - YAWN, more 'weekly fix of KIDLY newness'​ - YAY!It’s for them, AND you. Everything is for little people, but you’ll love it too.We’re parents too. We’re building the shop we wanted (no, needed) when we were new parents.We have a strict ‘door policy’. Only genuinely useful & design led stuff gets through the KIDLY doors. If it looks plain or doesn’t do a job, it ain’t coming in.We test everything. To make doubly sure our stuff cuts it, we send it into the wild to be tested by mums, dads & their little ones. If it doesn’t pass, we don’t stock it. Simple.We’re mobile & mini-me first. We’ve designed our site so you can read it one-handed on your mobile at 3am while holding your munchkin in the other. Been there.We source brands from around the globe. Big & small to bring you & your Mini-Me the best stuff.We make stuff too. When we can’t find something we're looking for, we’ll make it ourselves. From cool prints to cute clothes & more, it’s all exclusive to KIDLY.We’re super helpful... and there for you most of the time. Go on, test us out - come on over and hit the chat button

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Retail

KIDLY

KIDLY's headquarters in Leavesden Green, United Kingdom

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