Roberto C.

Roberto C. is a seasoned professional currently serving as the Global Digital Campaign & IT CRM Senior Manager at KIKO MILANO since April 2021, where responsibilities include overseeing marketing campaign development and enhancing customer engagement across various channels. Prior to this role, Roberto held positions at PwC Italy for five years, managing Salesforce and Marketing Cloud projects, focusing on CRM and digital transformation across multiple sectors, including TMT, Energy & Utility, Fashion Retail, and Consumer Goods. Experience also includes roles as a Senior Consultant and Consultant, specializing in marketing automation and customer journey design. Earlier in the career, Roberto worked as an SAP CRM Consultant at Altevie Technologies and completed an internship as a Business Analyst at Università Bocconi. Roberto holds a Master’s Degree in Management and a Bachelor's Degree in Business/Managerial Economics from Università Bocconi.