Alan White is currently the SVP of Solutions Growth for Audiences at Kinesso, where they focus on analytics, audiences, and measurement to drive sales and loyalty. With a career spanning over two decades, they previously held leadership roles in customer insights and strategy at Organic, and in research, analytics, and decision sciences at Universal McCann. Alan's expertise encompasses various industries, including automotive, retail, and finance, where they have successfully driven measurable sales increases and developed innovative methods for maximizing ROI. They are pursuing a BA from Michigan State University and an MBA from Wayne State University, while fostering collaborative teams to enhance client relationships and marketing success.
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