Jonathan Beh

Jonathan Beh serves as the CEO of Matterkind China since May 2020, overseeing a New Addressable Media Activation Solution that focuses on optimizing consumer experiences. Concurrently, Jonathan leads Cadreon China as CEO, a programmatic buying division under IPGMediabrands. Previous roles include Deputy Managing Director at Performics, where responsibilities included delivering P&L and team development, and General Manager at Mindshare China, overseeing performance media teams. Jonathan's experience in digital marketing also encompasses roles at Mindshare WW, Vizeum, and Isobar, primarily focusing on search strategy integration and performance marketing. Jonathan holds a Master of Engineering in eCommerce Engineering from Queen Mary University of London.