Patrick Erickson is an experienced marketing professional with a robust background in media strategy and digital advertising. Currently serving as Associate Director, Advanced TV at KINESSO since October 2018, Patrick specializes in planning and optimizing addressable media for prominent clients including Rocket Mortgage and ALDI. Prior to this role, Patrick held various positions at Valassis Digital from September 2009 to October 2018, culminating in the role of Manager, Digital Ad Operations, where responsibilities included team leadership and digital campaign execution for major brands. Patrick's earlier career includes significant roles at TruMedia Technologies Inc. and PHD, managing substantial media spend and driving sales initiatives. Patrick earned a BA in Advertising from Michigan State University.
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