The King Power International Group is Thailand's leading travel retail group, based in Bangkok.

Travel & Leisure

King Power

Cherngchai Ruengrit is the EVP of Group Digital Business Development at [King Power](/org/king-power). Cherngchai has over 25 years of experience in the IT industry. Cherngchai started their career as a System Engineer at Proline Co., Ltd. in 1990 and then became a System Analyst at Bijoux da' mour Co., Ltd. in 1991. In 1992, they joined Jardine Matheson Thailand Co., Ltd. as an IT Manager and worked there for five years. Cherngchai then joined [King Power](/org/king-power) in 1997 and has been with the company ever since.

Cherngchai Ruengrit has a Master of Business Administration (M.B.A.) from [Kasetsart University](/org/kasetsart-university) and a Master of Science (M.Sc.) in Information Technology Management from the University of the Thai Chamber of Commerce.

They are on a team with Pornanan Gerdprasert - Chief Financial Officer, Krobkeaw Panyarachun - EVP, Group Corporate Branding & Communications, and Pichai Pitakchaisuk - EVP, Group Merchandising. Their manager is Aiyawatt Srivaddhanaprabha, Chief Executive Officer & Chief Commercial Officer.

Cherngchai Ruengrit

Ladda Taneepanichskul is the EVP, Group Organization Development & Human Resources Management at [King Power](/org/king-power). Ladda oversees the company's HR strategy and oversees the development of group organization structures.

Ladda Taneepanichskul reports to Aiyawatt Srivaddhanaprabha, Chief Executive Officer & Chief Commercial Officer. They are on a team with Krobkeaw Panyarachun - EVP, Group Corporate Branding & Communications, Jinardith Charoensudjai - EVP, Airport Commercial Group, and Sombat Dechapanichkul - Group Vice Chairman & Chief Operating Officer.

Ladda Taneepanichskul

Aroonroong Srivaddhanaprabha is currently Assistant Chief Financial Officer at [King Power](/org/king-power). She is the daughter of late Vichai Srivaddhanaprabha, the founder, owner and chairman of [King Power](/org/king-power).

King Power

Org chart

Teams

CEO and Executive Team

Leadership Team

Board of Directors

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