André Gualda is a seasoned professional in consumer insights and marketing, currently serving as a Senior Manager for Consumer & Player Insights at King since September 2020, where responsibilities include delivering actionable insights for Candy Crush Soda and overseeing consumer research for Brand marketing. Prior to this role, André worked at Ericsson from January 2011 to September 2020, progressing through various positions including Marketing Manager for BSS portfolio, Senior Advisor for Consumer Insights, and Consumer Insights Lead for North America. This extensive experience involved executing consumer insight projects, content creation, and engaging with sales and product teams. André's career began as a General Mechanic at Mercedes-Benz do Brasil from January 2008 to January 2011. André holds a Bachelor's Degree in Business Administration from USCS and a Master's in Business Intelligence and Market Research from the Associação Brasileira de Pesquisadores de Mercado Opinião e Mídia.
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