Boris Leger

Boris Leger is an experienced marketing professional with a strong background in performance marketing and user acquisition. Currently serving as a Performance Marketing Manager at King since January 2022, Boris has previously held roles such as User Acquisition Manager at Ilyon, Partnership Manager at ironSource, and Team Lead Mobile at Appromoters, where responsibilities included managing teams, building marketing strategies, and collaborating with high-profile clients. Boris also has a history in mobile app marketing, having led a team at Positive Mobile and managed marketing campaigns in the sports industry at The Nation Traffic. With foundational skills in content writing and customer service, Boris has built a robust career across various facets of marketing and business development since starting in the field in 2003. Educational credentials include studies at Open University Tel-Aviv and Hasifa, alongside a secondary diploma from Shevah Mofet Tel-Aviv.