Candice Li

Candice Li is a seasoned strategist, currently serving as the Head of Strategy for the Candy Crush Franchise at King since May 2020, where a Strategy & Operations team was built from the ground up. Previously, Candice held leadership roles as Strategy Director and Associate Director of Corporate Strategy at King, contributing to high-impact business initiatives. Experience at McKinsey & Company as an Engagement Manager included advising c-suite executives on strategic matters, while prior roles at HelloFresh and The Boston Consulting Group involved driving strategic proposals and consulting projects. Early career highlights include significant achievements at Tencent and Mars, where Candice contributed to brand growth and marketing strategies. Candice holds an MBA from London Business School and a Bachelor’s degree in Environmental Engineering from Tsinghua University, and is pursuing further education with an ICF Accredited Postgraduate Certificate in Business and Personal Coaching.