Gustav Larsson is an experienced analytics manager currently at King, leading analytical initiatives for the Candy Crush Saga Core Gameplay area since September 2019. Previously, Gustav held several roles at King, including Business Performance Manager and Associate Business Performance Manager, overseeing teams of data scientists and driving performance reporting and strategy in a high-revenue mobile game environment. Earlier experiences encompass a Master’s Thesis in Strategy and Management Control at Edeva and a marketing role at Sveriges Ingenjörer, where membership growth was significantly enhanced. With additional experience in finance and corporate relations, Gustav's educational background includes a Master of Science in Industrial Engineering and Management from Linköping University, complemented by international exposure from Griffith University.
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