Julia Zaitseva

Julia Zaitseva is an experienced marketing professional with a strong background in performance marketing and user acquisition. Currently serving as Performance Marketing Associate Director at King since March 2019, Julia has advanced through roles such as Senior Manager and Manager within the same company. Prior experience includes a position as User Acquisition Manager at Playrix and roles in mobile game business development at NetEase, where responsibilities involved publishing strategies, partner coordination, and market research. Julia’s career began with an internship in marketing at FC Zenit, focusing on market research and data analysis. Academically, Julia holds multiple master's degrees in International Management from CEMS and FGV, and Management from Saint Petersburg State University, alongside a bachelor's degree in Marketing from Saint Petersburg State University and a bachelor's in Management from Universidade Nova de Lisboa.