Peter Borell

Peter Borell is an accomplished Principal UX Designer with a robust background in user experience and visual design, currently employed at King since June 2018, where previous roles included Senior User Experience Designer and UX/UI Design Consultant. Prior experience includes UX/UI Designer at Forefront Consulting from January 2018 to April 2020 and lecturer in Graphic Design at Berghs School of Communication from February 2016 to April 2020. Additional roles encompass Visual Design Consultant at SAS - Scandinavian Airlines, Design Director at Thinkable, and Design Director at Tribal DDB, where notable achievements include multiple awards such as Agency of the Year and Digital Agency of the Year. Peter's career commenced with freelance design work and roles at B-Reel and Palladium, following education in Informative Illustration at Mälardalen University and studies at Berghs School of Communication and Halmstad University.